ADLENS® REACHES SEMI-FINALS OF PRESTIGIOUS EDISON AWARDS

CHICAGO, USA, January 2013 – Adlens®, the global leader in variable focus eyewear, is proud to announce that the company has reached the semi-finals of the prestigious Edison Awards with its John Lennon™ Collection.

The Edison Awards, named after American inventor and businessman Thomas Alva Edison, is a prestigious program lead by the non-profit organization Edison Universe, that globally recognizes and honours some of the most innovative new products, services and business leaders in order to create a positive impact in the world. Unique to the world of award programs, the Edison Awards™ are focused on the innovators as much as the innovations and symbolize the excellence personified by Thomas Edison, while also strengthening the human drive for innovation and creativity. This competition is based on four important criteria: Concept, Value, Delivery and Impact.

According to the Edison Awards Committee, The John Lennon™ Collection, based on Fluid-Injection lens technology,  perfectly satisfies all four criteria: originally designed for use in the developing worlds, the concept of Fluid-Injection lenses has undergone a major design upgrade in order to become conveniently marketable at a global level. As a result, The John Lennon™ Collection has become a fashion brand in this new category of vision correction, making a virtue of the round shape of the lens technology. Variable focus eyewear reduces time and costs associated with traditional lens laboratories, a particular advantage for developing countries.  Through its Buy One Give One program, for every pair of Fluid-Injection glasses purchased the company donates a pair to someone in the developing world. Fluid-Injection technology could change the way healthcare is traditionally delivered, allowinguniversal access to instantly improved vision in all developing countries.

Over the next few weeks, a panel of judges will vote on which nominations should receive Gold, Silver and Bronze Awards. Winners will be announced during the 2013 Edison Awards event which takes place on 24/25th April in Chicago.

About Adlens®

Founded in 2005 in Oxford, UK, by Hong Kong businessman and philanthropist James Chen, Adlens®is the global leader in variable focus eyewear. Its highly skilled team of engineers, optometrists and design professionals has developed a completely new category of vision correction through three variable focus products: Emergensee™, Hemisphere® and The John Lennon™ Collection.

Based on the Alvarez lens technology,Emergensee™is a brand of variable focus glasses designed for use as a temporary spare pair, instantly customisable for whoever is in need. They are an ideal solution for managing fluctuating vision after eye surgery as each lens can be adjusted to suit the patient’s needs.

Available in both optical and sunglasses, Hemisphere® is the world’s first complete range of variable focus prescription eyewear. Its Fluid-Injection lens technology provides instant vision correction and immediate dispensing. 

Also based on Fluid-Injection technology is The John Lennon™ Collection. Inspired by John Lennon’s™ work, life and style, this collection features the distinctive round shaped glasses he is famous for.

Adlens® is a commercial business with a social soul: through its Buy One Give One program, for every pair of Fluid-Injection glasses purchased the company donates a pair to someone in the developing world. Distribution of the glasses is administered by Vision for a Nation®, a charitable foundation running an innovative program to provide universal access to eyeglasses, one nation at a time, starting in Rwanda.

For further information:

Press Enquiries: ZED_COMM, Lucia Vaghi Tricarico, Corso San Gottardo 19, 20136 Milano (Italy)

Ph. +39 02 3655 0569, Fax +39 02 365 50872, Email: lucia@zedcomm.it

Ilaria Invernici, Corso San Gottardo 19, 20136 Milano (Italy)

Ph. +39 02 36550569, Fax +39 02 36550872, Email: ilaria@zedcomm.it

A wide selection of photography is available on request

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